Now you can disable Google ad tracking. How to disable it?

Factoflife - Now, Google ad tracking can be disabled. Recently, Google has given new privacy policy to ensure protection of its users’ personal information. A provision on the technology firm’s privacy statement had been ruled out. In this statement, Google promises not to integrate cookies on personal information without approval from each user.

Ever since Google had changed its method of tracking its users, their personal information on their account had been incorporated with the company’s search records on the Internet.

 ProPublica, a non-profit news agency, had conducted a study on Google’s changes in its privacy statement. They research explained that the search engine had promised primarily to keep the two sets of data as separate entities so as to protect user’s information. However, it had update its policies so that it deleted the statement that supports this promise. They used to state that they would ask for user’s consent before the combine cookie data with personally identifiable information.

DoubleClick is actually an online advertising company acquired by Google. This company employs the cookies to monitor surfing people’s surfing behavior through their IP address. This mechanism allows the company to point their ads to the right target. With cookie information, DoubleClick can predict the surfing habit in one’s location. However, it is unable to determine one’s identity.

Meanwhile, Google had all the names, email and other information in their search data.

Many organizations of Google’s users had filed a complaint against the company to the Federal Trade Commission during this acquisition. They contest that their privacy had been violated by this provision change in Google’s privacy statement.

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